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Type Rules explains the technical side of typography along with current trends, methods for customizing fonts, techniques for setting type, common mistakes to avoid, and guidelines for selecting the right type for the job. This Third Edition offers updated information on current type trends, such as OpenType, font management utilities, font search methods, scaling logos, and interactive typography. An expanded history section, an updated glossary, and new information on software programs such as InDesign CS4 andQuark 8 is also included. The book is fully illustrated throughout with smart, relevant design.