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After a decade of catching up with technology, modern illustration is digitally literate and full of stylistic attitude. Today’s illustrators work across a broad range of traditional skills and software and are much in demand. Creating great illustration work requires specialist skills and knowledge, and in addition to practical applications, this book teaches a comprehension of basic communication theory and creative strategies. It guides in understanding design, print and production processes as well as software application. By recognising illustration as a freelance profession, ‘The Fundamentals of Illustration,’ explains best working practices appropriate to all industry sectors, including how to market and promote work effectively.