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This concise overview of commercial graphic design explores issues that designers face every day, and offers advice on design principles and communication strategies to help them achieve smooth success. ‘The Complete Graphic Designer’ begins with a look at design basics, including layout, color, typography, and communication theory. With this foundation in place, author Ryan Hembree considers the goals of common design jobs such as logos, letterhead, envelopes, brochures, invitations, publications, annual reports, catalogs, identity, and branding. By understanding what – and to whom – a piece is trying to communicate, designers can meet tough challenges with confidence every time.