Comprar Livros online é fácil e confiável, aproveite e compre o livro Livro The Business Of Design – Granet, Keith – ISBN: 1616890185.
In this book, Granet aims to debunk the myth that business sense and creative talent are mutually exclusive. ‘The Business of Design – Balancing Creativity and Profitability’ provides tools to create and run a thriving design business – from billing and human resources to branding and project management to marketing and licensing. This edition is organized into six chapters interwoven with stories, the author’s own experiences and life lessons. ‘The Business of Design’ guides the reader through the steps of creating a successful firm, from the initial foundation of a design practice, to financial management, marketing and public relations, human resources, and project management. The last chapter, on product development, explores the growing trend in the design profession to develop products and bring them to the marketplace, allowing designers to share their voice with a larger audience. The book includes a foreword by M. Arthur Gensler and interviews with individual architects and designers, including Michael Graves, John Merrill, A. Eugene Kohn, Victoria Hagan, and Richard Meier.