Conheça o livro e compre online. Livro Substraction – Gelman, Alexander – ISBN: 2880463912.
This is the latest design philosophy that powerfully conveys messages through visual communication. More far-reaching than minimalism, this philosophy can be broken down into four stages: Expose, Conceal, Accept and Reject. The objective is to strip awaythe layers of design to expose the essential idea. Modern examples of this philosophy include the Nike advertising, Swatch Watch and Gota sandals.