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This book presents the work of Ron Arad, one of the most successful and creative contemporary designers. In a long conversation with the art critic Matthew Collings, which runs throughout the book, Ron Arad talks about his work, explains his projects and tells us the story of his amazing career. The interview is extensively illustrated by images of all the different aspects of Arad`s work and world. The illustrations include not only his own projects but also reference images to help delineate his creative and versatile personality. Each project will be presented through new photographs by Tom Vack (one of the most famous photographers in the design field), drawings, sketches and models, all accompanied by extensive narrative captions written by Ron Arad Associates.