Confira o resumo do livro Livro Go Logo! – Cato, Mac – ISBN: 1592535178 e veja onde comprar em loja online.
This book examines the influence of both ‘commercial persuasion’ and ‘societal persuasion’ branding – and looks at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as defined by the 12 branding determinants. Global brands, such as Starbucks, Google, Burger King, Delta Airlines, and more, demonstrate the traits that make them successful brands.