Ler livro online, o resumo Forecasting For The Pharmaceutical Industry – Cook, Arthur G., . – ISBN: 0566086751. Confira preço em loja online confiável.
In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many aspects of the company – from next month’s production schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs to strike a delicate balance between over-engineering the forecast – including rafts of data and complex ‘black box’ equations that few stakeholders understand and even fewer buy into – and an overly simplistic approach that relies too heavily on anecdotal information and opinion. Art Cook’s highly pragmatic guide explains the basis of a successful balanced forecast for products in development as well as currently marketed products. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of different forecast approaches. ‘Forecasting for the pharmaceutical industry’ is a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making.