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What decisions lie behind the way a book is designed? How are readers of books helped or hindered by the choices that a designer, publisher, or printer has made in presenting an author’s text to its intended audience? Are there any lessons we can learn from a study of the books that have been produced in previous centuries? In this illustrated volume, Alan Bartram, a distinguished book designer and typographer, answers many of these questions and provides his personal view of some of the successes and failures of his predecessors.