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‘Custom Lettering of the 60s & 70s’ is a celebration of the diverse hand-drawn lettering that was a feature of headline type before the advent of
Letraset and the computer. In author’s point of view, custom lettering gave designers’ imaginations full rein to develop individualistic solutions
by typographic practicalities.This publication features over 4,500 examples of custom lettering – from craggy fonts that look like they’re
hewn from rock, to type with bullet holes, type made of rope, type on curved baselines, type with drop shadows, inlines, outlines, dramatic flourishes and feminine curlicues.