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‘Creativity – theory, history, practice’ offers important new perspectives on creativity in the light of contemporary critical theory and cultural history. Innovative in approach as well as argument, the book crosses disciplinary boundaries and builds new bridges between the critical and the creative. It is organized in four parts – Why creativity now? offers much-needed alternatives to both the Romantic stereotype of the creator as individual genius and the tendency of the modern creative industries to treat everything as a commodity; defining creativity, creating definitions traces the changing meaning of ‘create’ from religious ideas of divine creation from nothing to advertising notions of concept creation; creation as myth, story, metaphor begins with modern re-telling of early African, American and Australian creation myths and – picking up Biblical and evolutionary accounts along the way – works round to scientific visions of the Big Bang, bubble universes and cosmic soup; creative practices, cultural processes is a critical anthology of materials, chosen to promote fresh thinking about everything from changing constructions of ‘literature’ and ‘design’ to artificial intelligence and genetic engineering.