Confira o resumo do livro Livro Coats! Max Mara, 55 Jahre Mode Aus Italien – ISBN: 8876248293 e veja onde comprar em loja online.
The volume ‘COATS! Max Mara’. 55 anni di moda italiana tells the story of the company from Reggio Emilia for the first time, thanks to hitherto unseen material from the company’s extensive archives. Max Mara, founded in 1951 by Achille Maramotti and managed today by his children Luigi, Ignazio and Maria Ludovica, is one of the world’s most important fashion houses. Thanks to a realistic and well-rounded sense of fashion, over the years Max Mara has managed to maintain the principles and priorities which have distinguished it throughout the world; high quality, attention to fashion, first class tailoring even in mass production, study, research and, last but not least, leadership in distribution and communication. ‘COATS! Max Mara’, 55 anni di moda italiana is a journey through the history of fashion. The coat, the symbol of this Maison, and the item that has made it famous the world over, is the key to this reading. The book contains essays on the history of the company and on design written by renowned fashion historians such as Enrica Morini and Colin McDowell, critical analyses of photographic campaigns and the numerous artistic interpretations of cammello 101801, the icon of Max Mara, by authors such as William Wegman or Miwa Yanagi.