Ler livro online, o resumo Livro Beauty And Healthcare Package Design – Rizzoli – ISBN: 4894447290. Confira preço em loja online confiável.
This book presents some of the proven high-quality package designs in the field. The words ‘organic’ and ‘sweets’ are frequently used to entice the female demographic. A simple definition of the word ‘organic’ describes ingredients sourced from nature. Earth tones and images from fruits, plants, the sea, and the sky are often utilized in packages to express the content of such products. The customer can receive the message from the package design that nature equates to peace of mind and a sense of security. By using the ‘sweets’ approach, packages and perfumes are made to resemble cakes and desserts. The approach of using packaging design to appeal to women has become a ploy in stimulating discussion among women and attracting the attention of female consumers. Designers and creative professionals not only in the package and product design industry but also in other fields can find this book useful as a source of creative ideas for design.