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Pierre Mendell’s work is characterised by elements which are often missing in much contemporary graphic design – vibrancy, communicative force, poetry, and humor. His cultural posters and corporate design identities – including his designs for Vitra and Siemens, for which he is probably best known – are timeless yet contemporary. The success of his designs demonstrate that the strength of all graphic work depends on an overarching concept, not on current fads. ‘Pierre Mendell – At first sight’ aims to encourage designers to trust in the power of the idea and the impact of simple forms, as well as to see their work as a cultural expression of the wider society in which we live.