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This volume inaugurates a new series aimed not just at a traditional readership of architects but also at people working in the field of graphics and students at the new faculties of design. Presented in this book is an annotated selection of the many texts written by the distinguished architecture and design historian Sergio Polano over the last ten years. Some of the essays–of both historical and often popular nature – are well known, having been published several times, while others have been delivered as lectures, and still others are previously unpublished. In the first part the author summarizes the main problems faced by a designer working in the field of graphics.